A Strategic Promotional Plan For Live Truth Live Catholic

67 pages ID: BAM3986

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages67
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3986

Abstract

EXECUTIVE SUMMARY Live Truth Live Catholic (LTLC) is a Catholic book and gift store located in East Legon, Accra, and has been operating since March 2019. At LTLC, they have an extensive product range such as religious books, rosaries, jewelry, CDs/DVDs, sacramentals, Holy water, and clerical shirts among several other products. The management of LTLC expressed that they have a low customer base. A needs assessment showed that their promotional efforts have proved ineffective, resulting in low customer acquisition and retention because their current promotional strategy is not appropriate for …

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