Business Plan For The Smoke House

56 pages ID: BAM3988

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages56
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3988

Abstract

Executive Summary The Smoke House is a new product initiative by Mackba Farms Limited. The company has started production on a very small scale and will begin expanded production in January 2012. The Smoke House product is frozen smoked chicken which the company self-retails to ensure maximum quality. The company intends to make the product available to the target market by using mobile retail units. The potential market for The Smoke House product is large as 87% of respondents to a survey said they like chicken and eat it at least once a week. This coupled with the population of Accra provid…

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