Consequential Effects Of Environmental Factors On Small And Medium Scale Business Performance (a Study Of Surulere Local Government Area)

62 pages ID: BAM4059

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DepartmentBusiness Administration and Management
TypeProject
Pages62
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4059

Abstract

This research work examined role of sales promotion on organization profitability (A study of Nigeria Breweries). Both primary and secondary sources of data were utilized. Questionnaire was mainly used as the research instrument for collecting primary data. Relevant questionnaires were administered to the selected sample size of two hundred and one hundred and ninety six was returned.  Responses were presented in tabular form using simple percentage method.  Simple regression analysis and Pearson Product Moment Correlation Coefficient were used as the statistical tool for testing the postulate…

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