Factors Determining Mobile Phones Purchase Intention Among Undergraduate Student

Background to the Study Mobile phones these days have been replaced with the ‘smartphone’ since the mobilephones provide higher connectivity and computing power compared to the old mobile phone. Besides the fundamental capabilities of mobilephones to make voice calls, video calls, text messages, and MMS, they have also been repositioned as the new medium for information. Mobilephones have an extensive array of functions for processing information including accessing the Internet, managing one’s schedule, using location-sensitive functions, editing documents, and many fascinating applications. …