The Role Of Market Planning In Achievement Of Organisational Goals

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix. The last step in the process is the marketing control. The marketing plan can function from two points: strategy and tactics. In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan whi…