Digital Marketing Strategies And Performance Of Non-alcoholic Beverages And Pastries In Nigeria

The research study examines digital marketing strategies and the performance of non-alcoholic beverages and pastries industry in Nigeria using UAC Foods Limited. Indeed, several literatures were reviewed based on the concept and strategies, theories and empirical review on digital marketing strategies and organizational performance. Thus, descriptive survey research design was adopted and as such three hundred (300) questionnaires were administered to the respondents at UAC Foods Limited while one hundred and eighty (180) were fully completed and returned. Indeed, simple percentage was adopted…