The Role Of Marketing In Improving The Profitability Of An Organization (a Case Study Of Cadbury Nigeria Plc, Lagos.)

82 pages ID: BAM4133

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages82
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4133

Abstract

ABSTRACT This project is centered on the role of marketing in improving the profitability of an organization with reference to Cadbury Nigeria Plc, Lagos This research work is necessary and imperative so as to determine the role of marketing in improving the profitability of an organisation. The researcher distributed questionnaire to workers in company under study. Personal interviews were also conducted with some workers in the department. The data gathered was analyzed on different tasks by using percentages. Based on the underlying assumption, the following were recommended for th…

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Pages82
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