Role Of Marketing In The Economic Development

INTRODUCTION There are many definitions of the concept of marketing and it will be an exercise in futility in trying to have a universally accepted single definition of the concept of marketing here. However, according to Mr. J.B. Ola, AGM Afribank Nig. Plc Ilupeju Branch give the definition of marketing. It can be grouped into three: According to the marketing concept According to the marketing management According to functions of marketing Marketing according to the concept is of the view that “all business exist in order to satisfy consumers” deem and i.e. marketing is the whole business…