The Role Of Planning And Forecasting In Business Orgganization . A Case Study Of Eastern Nigeria Limited Ugui Enugu State

ABSTRACT The study is a descriptive survey designed to examine the role of planning and forecasting in business organization. A total of twenty-five respondents were selected from Eastern Shop Nigeria Limited, Ogui, Enugu State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. The data collected from the field through the administration of questionnaire was organized, using frequency distribution table, simple percentage and non-parametric test of significance known as Chi-Square (X2) was used to test the hypotheses formulated. Th…