The Sales Promotion Management And Organizational Performance. A Case Study Of Guinness Nigeria Plc Benin City, Edo State

85 pages ID: BAM4241

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DepartmentBusiness Administration and Management
TypeProject
Pages85
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4241

Abstract

ABSTRACT  The study is a descriptive survey designed to examine sales promotion management and organizational performance.  A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. 

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Pages85
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