Effective Application Of Marketing Concept In Bank Service

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general discussion of marketing concept as see by different people. It went further to state the problems associated with the study, problems that the study will be concerned with, the importance of the studying the area and the definition of terms.   Number of past…