Goodwill Management In Nigerian Business Organization A Case Study Of Phinomar Feeds Nig. Ltd

ABSTRACT The study of Goodwill Management came to light the need for effective management for increased productivity causes. The study provides information to in businessmen who are interested in setting up manufacturing industries, but have little or no knowledge of the importance of the establishment of Goodwill Management which can be achieved through establish reputation customer acceptance introduction of a unique service, a state management.  The resources become interested in the study after considering the pitiful situation in our country today the problem of inflation, graduate unempl…