Effect Of Environmental Scanning On Business Performance (a Study Of Coca-cola Company Enugu Depot)

88 pages ID: BAM4508

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DepartmentBusiness Administration and Management
TypeProject
Pages88
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4508

Abstract

ABSTRACT This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the organization, to examine the benefits of environmental scanning in the organization and to ascertain whether the techniques used in scanning the organization are outdated. Data were collected through primary and secondary data sources. In carrying out the inves…

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