The Critical Appraisal Of The Role Of Planning And Forecasting In Business Organisation (a Case Study Of Eastern Shop Nigeria Limited Ogui Enugu, Enugu State)

ABSTRACT  The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization.   For effective research on this topic THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANISATION both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interviews, while secondary source from text-books on business management and administration and periodicals.    Twenty-five persons were interviewed as the sampl…