Trade Fair As An Instrument Of Increasing Sales In Business Organization. A Case Study Of Emily Millionaire Industry Limited, Enugu.

INTRODUCTION  The introduction of this write up will not be complete without the knowledge or knowing some facts about the company in our case study that is Emily Millionaire Industry Limited. Their head office is at Lagos. The Industry commenced business by Late 1978 and they have successfully introduced their cosmetic products to the market.  The company’s management has made all necessary effort since its inception to improve and create quality of their products and also in the development of new products.  Emil Millionaire uses trade fair as an instrument in penetrating into the market an…