Evaluation Of Customer Service And Relationship Marketing In The Banking Industry (a Case Study Of Fist Bank Nigeria Ltd Enugu)

69 pages ID: BAM4675

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages69
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4675

Abstract

ABSTRACT  This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of customer relationship marketing by first bank Nigeria Ltd increases customers patronage of their services. To find out whether customer relationship marketing practice of first bank Nigeria Ltd lead to long-term relationship between the management and custo…

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Pages69
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