Intensive Promotion And Students Consumption Pattern Of Coca-cola Products (a Case Study Of Institue Of Management And Technology (imt) Students)

ABSTRACT The study intensive promotions and students consumption patterns of coca-cola production looks forwards to know that reactions of students towards advertising and also about their consumption pattern of  production named coca-cola. Efforts where made to know that actually, motivated students consume coca-cola products more than others.  The studies were carried out in two perspectives. The historical method and the survey method. The historical method involves oral interview and questionnaires to ascertain what motivated students to consume coke products. And the survey method; visiti…