Pricing Strategy In A Competitive Business Environment (a Case Study Of Ance Ibadan)

ABSTRACT Pricing is one element that deserves much consideration in any business organization.  Its importance cannot be overemphasized.  It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized.  For instance, prices tend to determine not only what shall be produced but the amount as well and how this out put shall be distributed. The issue of pricing becomes more interesting and complex too when one realized that there are other competing products and factors in the sense of other elements that are associated to production, such as, qu…