Research And Development As An Instrument Of Organizational Effectiveness

INTRODUCTION   The organization in the 21st century is a fast-paced, dynamic, highly stimulating environment which brings a large number of benefits and opportunities to those who work within it.  Organizations around the world transform themselves for effectiveness to enhance competition that is based on research and development, their ability to exploit change management is defined as ‘the continuous process of aligning an organization with its marketplace and doing it more responsively and efficiently than competitors (Berger, 2007)  The complexity and competiveness of today’s business envi…