The Effectiveness Of Raffle Draw As A Promotional Strategy In The Sales Of Soft Drinks A Case Study Of Nigeria Seven-up Bottling Company Plc Ilorin Kwara State)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE: INTRODUCTION 1.1    Intorduction 1.2    Background to the problem 1.3    Aims and objectives 1.4    Significance of the study 1.5    Scope of the study 1.6    Definition of key terms CHAPTER TWO: LITERATURE REVIEW 2.1    Historical background of the bottling company 2.2    Sales promotion defined 2.3    Types of sales promotion 2.4    Objectives of sales promotion 2.5    Elements of sales promotion 2.6    Factors encouraging the use of sales promotion CHAPTER THREE: RESEARCH METHODOLOGY 3.1   …