Satisfaction And Retention: A Key To Business Survival (a Case Study Of Berger Paints Nigeria Plc)

PROPOSAL The importance of consumer satisfaction and retention as a key to business survival can be fully appreciated when one realizes dominant role it plays in the organization (Private and Public sector) and the nation economy at large. Consumer satisfaction is the main stay of an organization in that any firm fails in this area will barely break even. It improves, increases the business activities and promote economic growth. These projects continue five chapters, each chapter concentrate on different aspect of human endeavour and the economy at large. Chapter one is to introduce the sign…