Marketing Strategies And Performance Of Telecommunication Companies: A Case Study Of Uganda Telecom

ABSTRACT In every organization there are certain marketing strategies that should be considered. This is because the performance depends on the strategies chosen. This has always been a problem to some organizations that choose poorly those Strategies. The aim of the objectives is to solve the problems concerning the strategies. Those objectives are as follows. i. To investigate the various marketing strategies offered by Uganda telecom so as to establish a clear picture on the ground. ii. Examine the effect of marketing strategies and performance in Uganda telecom. iii. Establish indicators …