The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda

Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products. Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of sellers. Another purpose is to differentiate such goods or services from its competitors. As such a brand signals to its customers the specific source of product and attempts to protect both the producer and customer from competitors who ultimately endeavou…