A Study On Factors Influencing Nigerian Online Consumer Purchase Behavior

35 pages ID: BAM4867

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages35
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4867

Abstract

ABSTRACT The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structured questionnaire for collecting required information from a sample of 300 Nigerian customers out of which 217 valid responses received. The collected data were summarized, coded, and controlled by using SPSS 21.0 along with Microsoft Excel software packages and analyzed by using statistical tools like observance…

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Full material

₦ 5,000 $(29)
Pages35
DeliveryInstant, after payment
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