Zimbabwean Entreprenuership’s Competetiveness In Face Of International Trade In The Manufacturing Sector Of Ledger Paints (pvt) Ltd

ABSTRACT The Zimbabwean economy is in a transition from multinational conglomerates dominated economy into a locally owned entrepreneurial system. However although fairly new, local entrepreneurship now owns the gateway to Zimbabwean competitiveness in the global market hence this study sought to assess its competitiveness going into the future. The research sought to analyses the competitiveness of local entrepreneur’s products as compared to international products brought by international trade into the local market. This was prompted by the fact that locally manufactured products are being…