An Assessment On Sales Promotional Activities As Key Fundamentals In The Improvement Of A Company Performance: A Case Of Bimco In Redcliff

ABSTRACT The study sought to analyse the sales promotional activities as key fundamentals in the improvement of BIMCOs’ performance. The objectives of the study were to: identify the sales promotional activities being used by BIMCO, to determine the impact of sales promotional activities on sales turnover, to determine the impact of sales promotional activities on market share, to determine the impact of sales promotional activities on customer retention, to establish weaknesses of the current promotional activities and finally to identify other factors other than sales promotional activities…