The Effects Of Branding On Godfrey Okoye University Students’ Patronage Of Gsm Service Providers

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DepartmentBusiness Administration and Management
TypeProject
Pages0
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4892

Abstract

The study investigated the effects of branding on Godfrey Okoye University students’ patronage of GSM service providers.  It sought to find out the most patronized GSM network by students of Godfrey Okoye University Enugu. A descriptive survey research design was used in carrying out this research work with a population of 1600 students. A sample of 309 students were used for the study. The researcher used Taro Yamane formula in determining the sample size for the students. The questionnaire contained both open ended and closed ended questions to elicit responses that were analyzed. In analyzi…

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