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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 0 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM4892 |
Abstract
The study investigated the effects of branding on Godfrey Okoye University students’ patronage of GSM service providers. It sought to find out the most patronized GSM network by students of Godfrey Okoye University Enugu. A descriptive survey research design was used in carrying out this research work with a population of 1600 students. A sample of 309 students were used for the study. The researcher used Taro Yamane formula in determining the sample size for the students. The questionnaire contained both open ended and closed ended questions to elicit responses that were analyzed. In analyzi…
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Full material
₦ 5,000 $(29)
| Pages | 0 |
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