Corporate Social Responsibility; A Necessity For Organizational Survival (a Case Study Of Guinness Nigeria Plc Aba)

ABSTRACT The concept of Corporate Social Responsibility is the continual commitment by business to ethically contribute to economic development while improving the quality of life of its internal and external stake holders which includes: employee, community, the general public, government etc. the objective of the study includes the examination of the extent of their involvement in the concept of corporate social responsibility From the total population of hundred (100) a sample size of 80 was arrived at using Taro Yamani formula.  The result revealed that this company have contributed infin…