Application Of Marketing Concepts In Manufacturing Industry (a Case Study Of Sunglass Ltd Kaduna)

ABSTRACT This research work attempt to appraise the applications of marketing concepts in manufacturing organization.  In view of the relevance of the marketing concepts in an organization, but it is discovered that manufacturing organization operate below capacity. Marketing deals with price, promotion, product, and distributions where as marketing concept is the philosophy that when applied efficiency will be attained The researcher tried to find out the root causes of these problems, considering the country’s large population, available resources and relatively large number of manufacturi…