Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis

80 pages ID: BAM5030

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DepartmentBusiness Administration and Management
TypeProject
Pages80
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM5030

Abstract

ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.  The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, and various factors could be responsible for each situation. This means that public utilities have to be aware of the consumers’ ideas, opinions and interest towards the companies’ services, type of …

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