Impact Of Branding And Packaging On Sales Turnover Of Nestle Food Nigeria Plc

INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf life and so on (Rahim 2002) . According to Rahim, packaging is now more a component of the brands image than ever Tins and ca…