The Impact Of Marketing Strategy In Nigerian Banking Industry (a Case Study Of First Bank Nigeria Plc)

ABSTRACT  The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry.  Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing objective and their relationship to one another in both time and magnitude which include all the necessary activities which an organization can use to achieve its long term objectives which are growth and profitability.  This research study focus on the impac…