The Effect Of Advertising On The Demand For A New Product (a Case Study Of Maria Pure Water)

ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service.  Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated problems, the purpose of this study was also discussed. The relevance of the top, the organization and to the s…