The Role Of Planning And Forecasting In Business Organisation

ABSTRACT In modern business, planning and forecasting are important tools of company management and decision- making as they assist in the appraisal of investment project in the analysis measurement and improvement of current marketing strategy and manpower. The research was conducted mainly to examine the role of planning and forecasting in the business organization. For this reason, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from field survey through administering of questionnaire  while secondary source fo…