Green Marketing Practice Case Study Of Shell Uganda Limited.

51 pages ID: BAM5269

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages51
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM5269

Abstract

ABSTRACT This study was undertaken under the topic green marketing practices with the aim of identifying the different types of green marketing practiced. The objective of the study was to identify factors that led shell oil company to adopt green marketing, to identify green marketing practices adopted by shell oil company and to find out challenges faced by shell oil company while turning green. The research was based on review of literature relating to the study variables also previous journals, text books and articles and visiting shell oil company to get the information. Findings indicat…

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Pages51
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