How Has The Use Of Digital Strategy Revolutionized The Music Festival Events Industry In The Uk

ABSTRACT The aim of the research is to analyse the use of digital strategy in the events industry. Digital strategy has been used in various other organisation. It has had a high success rate in most of these organisations, as it has said that there are 15% chances of an individual becoming consumer of the set product or services after it is known through digital platforms (Hudson and Hudson 2013). The use of digital strategy in the event industry is said to have made an impact especially in the music festival industry where it is now found that most music festival industry align to the digita…