Effect Of Service Quality On Customers Retention In Hotels In Afikpo North L.g.a Of Ebonyi State

This study was carried out on the effect of service quality on customers retention in hotels in Afikpo North L.G.A of Ebonyi State. The study involved 330 hotels in Afikpo North L.G.A of Ebonyi State. The study thus reached a total of 292 respondents, sampled on a stratified random sampling method, from the customers. Respondents were presented with descriptive statements in a 5-point and 4-point Likert scale on which they were required to rate by scoring the extent to which they perceived a particular statement as descriptive of the force in the corporations.  The questionnaires were adm…