Effect Of Customer Relationship Management On Organisational Performance

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1       Background of the Study 1.2       Statement of Problem 1.3       Objectives of the Study 1.4       Research Questions 1.5       Research Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Operational Definition of Terms CHAPTER TWO: LITERATURE REVIEW 2.1       Conceptual Review 2.1.1    Concept of Customer Relationship Management 2.1.1.1 Types of Customer Relationship Management 2.1.1.2 Dimensions of Customer Relationship Management. 2.1.1.3 Customer relationship management components 2.1.1.4 The Im…