The Need For The Application Of Marketing Concept In Government Establishment (a Case Study Of Nigeria Post Authority In Aba Abia State)

THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT  (A CASE STUDY OF NIGERIA POST AUTHORITY IN ABA ABIA STATE)ABSTRACTThere has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOST.This research work was conducted with the objective of as…