The Impact Of Effective Customer Relationship On Organizational Performance (a Study Of First Bank Nig. Plc, Akpakpava Branch, Benin City)

60 pages Chapters 5 ID: BAM0502

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DepartmentBusiness Administration and Management
TypeProject
Pages60
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0502

Abstract

THE IMPACT OF EFFECTIVE CUSTOMER RELATIONSHIP ON ORGANIZATIONAL PERFORMANCE  (A STUDY OF FIRST BANK NIG. PLC, AKPAKPAVA BRANCH, BENIN CITY)ABSTRACTBanking today has become more innovative, competitive and attractive to other investors in the sector. The competitions as a result of high numbers of people who do not have bank accounts have driven more investors to obtain license to operate in the country. As strategies are developed day in and day out, ideas become archaic and that management of banks would have to be constantly developing ideas that will promote their services. This has th…

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