Evaluation Of Customer Orientation As A Strategy For Achieving Competitive Edge In The Banking Sector. (a Case Study Of Unyogba Micro Finance Bank, Ejule).

62 pages Chapters 5 ID: BAM0544

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DepartmentBusiness Administration and Management
TypeProject
Pages62
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0544

Abstract

EVALUATION OF CUSTOMER ORIENTATION AS A STRATEGY FOR ACHIEVING COMPETITIVE EDGE IN THE BANKING SECTOR.
(A CASE STUDY OF UNYOGBA MICRO FINANCE BANK, EJULE).


ABSTRACT
The study was carried out to determine “evaluation of customer orientation as a strategy for achieving competitive edge in the banking sector”. The study was significant in ensuring customer orientation that lead to effective and efficient customers’ relationship to achieve the aim and objective of the topic/study and hypotheses was formulated. This research was carried out using Uyogba Micro Finance Bank, Ejule as a sample.…

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