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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 70 |
| Chapters | 5 |
| Methodology | Simple Percentage |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0576 |
Abstract
THE APPLICATION OF E-MARKETING IN NIGERIAN BANKING INDUSTRY
(A CASE OF UNITED BANK FOR AFRICA - UBA PLC)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”.
Thus, the …
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Full material
₦ 5,000 $(29)
| Pages | 70 |
| Delivery | Instant, after payment |