The Relevance Of Marketing In The Banking Industry In Nigeria (a Case Study Of Union Bank Plc, Idah Branch, Kogi State)

80 pages Chapters 5 ID: BAM0652

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages80
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0652

Abstract

THE RELEVANCE OF MARKING IN BANKING INDUSTRY IN NIGERIA(A CASE STUDY OF UNION BANK PLC, IDAH BRANCH KOGI STATE)ABSTRACTThis project work examined the relevance of Marketing in Banking service in Nigeria (a case study of Union Bank plc, Idah branch Kogi State). The aim of the researcher is to bring to light problems faced by the sector in rendering services. Marketing of banking services is faced with the problems of government regulation and central bank control, improved technologies and competition and people value. A survey research was adopted for the study. A total of 8 staff of Union Ban…

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Pages80
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