The Relevance Of Marketing Research To The Growth Of A Business Organisation (a Case Study Of Nigeria Brewery Plc, Benin City)

56 pages Chapters 5 ID: BAM0655

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DepartmentBusiness Administration and Management
TypeProject
Pages56
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0655

Abstract

THE RELEVANCE OF MARKETING RESEARCH TO THE GROWTH OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BREWERY PLC, BENIN CITY)ABSTRACT Relevance of marketing research to the growth of a business organisation cannot be over emphasized. This research was carried out with the objective determining the contribution of marketing research to the growth of a business especially in Nigeria Breweries Plc, Benin City. To determine how marketing research has help to improve the profitability in the organisation. Suggesting how the company can improve its operation in the future based on marketing researc…

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Pages56
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