An Examination Of Advertising As A Tool For Profitability In The Soft Drink Industry In Nigeria: A Case Study Of Seven Up Bottling Company

76 pages Chapters 5 ID: BAM0674

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DepartmentBusiness Administration and Management
TypeProject
Pages76
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0674

Abstract

AN EXAMINATION OF ADVERTISING AS A TOOL FOR PROFITABILITY IN THE SOFT DRINK INDUSTRY IN NIGERIA: A CASE STUDY OF SEVEN UP BOTTLING COMPANY  ABSTRACTThe study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nigerian Bottling Compa…

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Pages76
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