Corporate Reputation And Firm Performance

50 pages Chapters 5 ID: BAM0679

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages50
Chapters5
MethodologyOrdinary Least Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0679

Abstract

ABSTRACT     This study examined the relationship between corporate reputation and firm performance using data between 2005– 2010. the data used were obtained from secondary sources and a total of 40 companies were used to carry out the study. Ordinary least square regression technique was used to test the hypothesis of the study. The study found a negative relationship between firm reputation and firm performance. Also firm liquidity had a negative relationship with firm performance. Firm complexity and firm tangibility had a positive relationship with firm performance. The stu…

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Pages50
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