E-marketing And Small Scale Business In Nigeria - Threat Or Opportunity

ABSTRACT In this research, an attempt was made to ascertain whether small scale businesses in Nigeria are aware of and use e-marketing as part of their marketing strategy. Also to ascertain whether they perceive it as a threat of opportunity or non, also the study was conducted through the use of questionnaire. However, findings showed that small scale business should begin to strategically plan their e-marketing strategy in alignment with the total marketing plan and if they are to benefit effectively from the use of e-marketing, they need to be up-to-date in its application.    CHA…