E-marketing And Small Scale Business: Threats And Opportunities

ABSTRACTThe study was carried out to examine the threats and opportunities of e-marketing as it affects small scale businesses in Egor Local Government Area. The descriptive survey research design was adopted for the study. 100 respondents from Egor Local Government Area made up the sample for the study. The instrument for the study was a questionnaire. Simple percentage and ANOVA method of data analysis was used in analyzing the data obtained from the respondents.The results indicated that there is a positive relationship between SMEs’ years of experience and the implementation of e-marketing…