Full material
₦ 5,000 $(29)
| Pages | 96 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 96 |
| Chapters | 5 |
| Methodology | Descriptive and Inferential Statistics |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0685 |
Abstract
ADVERTISING AND CONSUMER BUYING BEHAVIOURABSTRACTThe purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument through the administration of questionnaires to one-hundred (100) of the customers and consumers of the soaps products. The administered questionnaires were analyzed using descriptive statistics, Cronbach Alpha test, Pearson correlation and weighted …
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 96 |
| Delivery | Instant, after payment |