Literacy And Advertising Practices In Sme’s

ABSTRACTIn any market-oriented economy, entrepreneurs are the agents of social and economic transformation and change. Some may say small business are the bedrock of any economy, they stimulate rapid growth in any industry that they operate in by their widespread economic activities. An economy with no or reduced small business activities, would be stagnant and without growth. Entrepreneurs are daring, they take risks and engage in many business activities that facilitate the economy’s development. Advertising as we all know is an important aspect of the business promotions activity; it is a m…